Welcome to Encore

A Formal and Bridal Boutique in Marietta, GA

Encore Formals and Bridal features the ultimate in fashion and fit for today’s bride. Our wedding gowns capture the grace, elegance and femininity every bride desires. Stylish, fashion-forward designs are coupled with meticulous craftsmanship, exquisite hand-detailing and distinct embellishments. We provide the best purchase experience for your special day.

Our Job

Finding the Perfect Fit for your next big event.

We offer premium collections for any taste and setting so you can feel confident and beautiful.


Unique collections with superb fit and value that are sure to delight even the most fashionable and discerning bride/bridal party.


While we are a bridal shop, we pride ourselves in providing men with elegant suits and tuxedos from Jim's Formal Wear.


Passion Pays Off

We've received multiple nominations over the years for our exceptional service and commitment to personal relationships.

Encore Formals and Bridal ©
Dear Future Bride,

Trust someone who treats you like family.

My name is Kathy Welch and I am the sole founder of Encore Formals and Bridal.

I started Encore 15 years ago after discovering my love for fashion and customer service, specifically in the wedding industry.

We a small boutique but we have a big voice, and our reputation precedes us. We've had the opportunity to work with hundreds of brides over the years to create memories that last a lifetime.

- Kathy

ceo / Encore Formals and Bridal
Dear Future Bride,

It takes a team to accomplish greatness.

I'm Irma Boone and I've been working with Kathy for over 8 years as head seamstress of Encore Formals and Bridal.

Being a skilled seamstress requires much more than the ability to sew. But rather, understanding how to make each and every dress represent the individual, both in style and comfort.

No matter what alterations need to be made, I will make sure that you get your dress fitting perfectly so you can give your full attention to your special day.

- Irma

Head Seamstress / Encore Formals and Bridal

Our Love Letters

We're honored to have worked with so many wonderful individuals throughout our journey. Here are just a few customers whose dreams we made come true.

Kayla Riggs

I would highly recommend to any bride looking for a more personal, private experience. I did not feel pressured at all and was able to take my time and find my perfect dress. They had a nice sitting area for my mom, sisters, and grandma and we had so much fun! They even sent a sweet handwritten card to my house in Texas after I purchased my dress. Overall I loved my experience here - thank you Encore!

Judy C.

I went to Encore last night to try on wedding dresses for the first time. Not only did they stay open late for us so I could bring all the important people in my life, but she was so patient and understanding while I was trying on the dresses. She was kind and helpful to another level and we had great conversation before the others arrived. She allowed me to feel comfortable and was SO respectful of my budget, too. You can tell she really loves what she does.

Adriana Heffley

After trying out five different bridal shops, I was happy to find that Encore blew them all out of the water! After a mixed bag of experiences at bridal shops, I started looking directly at designers’ websites to try and narrow down to the dress I wanted. I fell in love with one from Morilee, but after contacting several dress shops in and around Atlanta, was unable to find anyone who either had it or was willing to order a sample for me to try on—until I came across Kathy at Encore! She was endlessly positive and patient throughout the process of obtaining the sample from the designer and so encouraging once I met her in the store to try on dresses. She made me, my bridesmaid, and my mom all feel like family. I am so happy to have ordered my dress from Encore and could not recommend Kathy and her colleagues more! They are one of the few places that will go above and beyond for you.

Courtney Musser

Encore was the first Bridal Salon I visited to try on wedding gowns. Kathy, the owner, was amazing to work with. She was very friendly and helpful throughout the entire process. I ended up finding my dream wedding dress at an amazing price. Overall, the experience was incredible and I will definitely be recommending Encore to others in the future.

Lauryl Edmonds

What a wonderful shop!!! Great people working there! The owner is top notch and is the sweetest person! I highly recommend! I bought my wedding dress here! A wonderful selection and in house alterations! Beautiful dresses beautiful store beautiful people! I love them!! Thank you!

Kelsey Vogel

We needed to have my boyfriends measurements taken ASAP and Kathy was nice enough to let us come in without an appointment. She was so kind and patient and didn’t rush us out even though she was juggling three prom appointments.

Lauren McGuire

I found my dress at Encore formals and bridal a few months ago and I also got my maid of honor's dress here as well last week. Kathy and her wonderful staff are always there to help and answer questions. Thank you ladies for making my dress shopping experience so amazing!

Elaine Barnes

What an perfect Bridal boutique experience!!! 💗 Owner Karen is super helpful and the selection of gowns, bridesmaids dresses, and special occasion attire is beautifully hand picked. West Cobb is lucky to have this knowledgeable fashion leader in our community. 💗

Melissa Mestizo

I found my dress at Encore and am in love!!! Jessica made the process go so much smoother and enjoyable than I could ever have imagined! She made me feel super comfortable and wanted to make sure that I really loved the dress. The owner was also very nice and had great feedback on dresses. Their dress selection is beautiful as well. I highly recommend this place and cannot thank Jessica enough.

Jessica Johnson

Kathy is the sweetest person!! She made my experience of finding a wedding dress so personal and memorable! I highly recommend shopping at Encore! They have such a wide variety of beautiful dresses!!

Photo Gallery

They said YES to the Dress!

These are just a few of our many satisfied Encore Formal and Bridal customers!

More photos on our Instagram Page!

Book Appointment

Let's get started on making your special day Perfect.

The Big Day

Our Beautiful Brides

Our greatest reward is seeing our customers confident and happier than ever on their special days.

Visit Encore's "Our Brides" Pinterest Board NOW!